FRIDA'S ICON IMAGE

was frida's icon image an important ingredient in Abba image ?

of course yes !

but is the impact positif ?

not at the time , because frida's camp and foppish image , her choice in costumes for both her and Agnetha was remarkable for the success of the band but gave that stamp , which they couldn't get of , even if in 1979 , they were not wearing those ridiculous costumes anymore !

her flamboyance , maybe to attract attention because Agnetha was monopolizing all male attention is understandable , but she sometimes went over the top , just look at her make up in the clip of the yarwood show !

maybe i'm wrong but she's the real gay icon ,not Agnetha ,the blonde one never took seriously the fashion side of the show , she wear what frida chose for her and it's only after the end of ABBA , with her first english album that she finally chose clothes and what a difference !

there's no surprise why she was fashion legend by ELLE months ago , she rarely posed as a model but she was a model unconsciously !

frida posed a lot with all sorts of clothes no matter how they suit her (just look a the "HEAD OVER HEELS" video where she wears more that ten costumes while Agnetha keep one classy black suit !!)

this campy fashion made a lot of harm to the image of the group ,keeping the media focusing more on the bad taste than the music !

so despite the distinctive unique voice of frida and the lovely harmonies with Agnetha , the band was categorized as bubble gum pop (which was true for 10% of the songs ??) because of the fashion !